in a nutshell…

My name is Paula, but friends call me Lich.

I was born in the south of Spain; daughter of Argentinians, grand-daughter of Ukranian and Swiss Jewish immigrants. I studied in an Irish school, then a Belgian university, and ended up roaming the adworld searching for a place to call ‘home’.

I finally found it in East London, where I currently live and work.

As a Creative Director I’m drawn to simple human observations that can be turned into something unexpected, entertaining and culturally relevant. I like ideas that make people feel something, make them curious, or make them want to tell someone else about them.

I’ve worked across a pretty wide range of brands, audiences and challenges, from global campaigns and brand platforms to films, activations, social and everything in between. I enjoy moving between the big picture and the tiny detail, figuring out what the idea should be, then obsessing over how to make it feel right.

My one rule in life is to never make decisions out of fear - “always think of what should happen, not what shouldn’t”.

My ultimate favourite book is 'Brave New World', and sometimes I carry a sax around.

You can find out more about my work here and about myself here.

Now I want to know more about you, let’s chat!